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Greenfield undertakes development of 22-ha. property in Mandaluyong
mb.com.ph - August 23, 2009
 

By James A. Loyola

Greenfield Development Corporation of the Campos family is undertaking a multi-billion development of its 22-hectare prime property in Mandaluyong into a mixed-use central business district.

In an interview, Greenfield chairman Jeffrey Campos said they are carefully making plans for the prime real estate and they hope to make it as successful as the Ayala’s Makati, Bonifacio Global City and the Ortigas business center.

He said Greenfield actually shares the property with United Laboratories, also owned by the Campos family, which has some of its offices and plants in the area. Unilab is slowly moving out its facilities out of Metro Manila to Laguna.

Campos said they are not really in a hurry to develop the property noting that it took decades for Makati and Ortigas to be developed. He said the property will house both office and residential buildings, hotels as well as commercial centers.

Greenfield expects to enter to various joint venture and joint development projects in building the Mandaluyong central business district, with Campos noting that “we can't do it all on our own.”

The firm had earlier spent around P1 billion for the new phases of its 300-hectare Greenfield City in Santa Rosa, Laguna including a high-end residential subdivision, office buildings and a new commercial center.

Campos said the firm expanded the commercial area by 33 hectares to accommodate more shops – including a new SM Supermarket. The current Paseo de Sta. Rosa open air mall covers a 12-hectare area.

He said the SM Supermarket is just one of the several tie-ups they will have with the SM Group of companies although, in this case, SM Supermarket will just be a tenant of Greenfield.

The 33-hectare commercial center will be called Laguna Central and will be developed at a cost of around P200 million. IT will be an exclusive lifestyle center featuring upscale restaurants, specialty shops, cafes and bars amidst a sprawling area and green environment.

Campos said over P100 million will also be spent to build a transport hub that is seen to drive further growth and vibrancy in the South and nearby areas.

Greenfield executive vice president Duane Santos said they had launched Pramana residential park which they developed at a cost of P400 million.

Santos pointed out that the subdivision is already fully developed and the lots have clean titles and are ready for occupants. The first phase covers 25 hectares while succeeding two phases can raise the total to about 80 hectares.

 
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