Written by Chino S. Leyco

CAMPOS-LED Greenfield Development Corp. announced that it will launch five property developments next month in Laguna, Muntinlupa and Mandaluyong as it re-positions its property brand. After having been known as a real-estate firm that partnered with several developers, Greenfield would introduce its own projects, Jeffrey Campos, the company’s president said. Out of the five, three of the projects would be in Laguna, one in Muntinlupa and one in Mandaluyong.

In November, Campos said the company would launch the 15-hectare Greenfield District in Mandaluyong, the 300-hectare Greenfield City Santa Rosa, the 10-hectare Mapagong and 50-hectare Mamplasan in Calamba, Laguna, as well as Hillsborough in Alabang, Muntinlupa.

Greenfield District will be a mixed-use residential, condominium and commercial development, while Greenfield City is an integrated commercial, residential and industrial park.

Mapagong, Mamplasan and Hillsborough, however, are all standalone residential developments.

Greenfield said it is now expanding through aggressive development in the areas of industrial, commercial, residential, recreational and infrastructure projects.

“The sleeping dragon has awakened. We’re here to fight it out with the market, and we’re dedicated to be here for [the] long-term,” Campos told reporters.
Founded in 1971, Greenfield began as a landholding company, with vast tracts of land in its portfolio.

It has thousands of hectares in various strategic areas, from as far north as Bataan and as far south as Calamba.

Greenfield’s commercial development began with what was then known as EDSA Crossing. Developed in the early 1970’s as a mixed-use commercial complex with a wet and dry goods market, the old EDSA Central established itself as an accessible hub for various kinds of commerce.

Greenfield also delved into residential developments, with Southwoods Residences, Carmona in 1994, Lexington Garden Village, Pasig City in 1997, San Antonio Heights and San Rafael Estates in Santo Tomas, Batangas in 1998, and the 600-hectare Maunong property now known as Ayala Greenfield Estates in 1999.

In 2004, it launched the 40-story Soho Central Condominium with the Century Properties and Meridien Group.