By Jenniffer B. Austria

Greenfield Development Corp., the property arm of the Campos family, is ready to compete with well-established developers like the Ayala, Gokongwei and Villar groups, company president Jeffrey Campos told reporters over the weekend.

Campos said the company was preparing the launch of Greenfield in November as a brand for high-end residential projects with the construction of its first solo residential tower project.

“The sleeping dragon has awakened and we are here to fight it out in the [real estate] market,” Campos said.

Greenfield also plans to develop a 15-hectare land in Mandaluyong, called Greenfield District, the 20-hectare Hillsborough project in Muntinlupa, 100-hectare property in Mamplasan, Laguna, 300-hectare land in Greenfield City, Sta. Rosa, and a 25-hectare land in Mapagong in Calamba, Laguna.

Greenfield earlier was involved in several joint venture projects but opted to remain low key.

“We have always been a low-key group. I truly don’t like to do this press conference. The only reason we have to come out because buyers have been cheated so many times,” Campos said

“Greenfield Development Corp. would like to be known as developer willing and open to use state-of-the-art technology wherever available, designed to improve the lives of its customers. This will be its distinctive and differentiating factor among other developers,” the company said in a statement.

Greenfield plans to use a technology in which unit buyers will be able to open their home locks and security systems through their mobile phones and adjust their air conditioning units through their office computers.

For the Greenfield District, the company is set to launch its first solo residential project, called Twin Oaks, a P3-billion building located within the 15-hectare Greenfield District along Shaw Boulevard in Mandaluyong.

Campos said the company will start constructing the project by late next year for completion by 2014.

Greenfield plans to conduct an international roadshow in United States, Europe, Dubai and Hong Kong to generate interest on the project.

It plans to offer the project at P105,000 to P110,000 per square meter. A 30-square meter studio room could cost between P3.05 million and P3.1 million.

Plans are also under way to improve the road network in 15-hectare Greenfield District and redevelop the whole area to make it more appealing to customers.

Greenfield District is of the same size of Eastwood City in Libis, a project of tycoon Andrew Tan and Lopez-owned Rockwell Land Corp.

Founded in 1971, Greenfield began as a landholding company with vast tracts of land in its portfolio.