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Greenfield Regional Hub to house CALABARZON's Regional Center
PR 002 - December 11, 2009
Greenfield Development Corporation

Today’s real estate market has grown increasingly sophisticated, with a well-traveled audience of global citizens exposed to the best practices and most advanced developments in the field of urban planning and community development. Players in the industry have adapted to these needs by creating more holistic, integrated developments and master-planned communities.

Poised to become one of the leaders in this field, Greenfield Development Corporation has long been aware of the need to create complete, integrated cities. Their large-scale development projects, such as the notable redevelopment of the city of Santa Rosa in Laguna, which boasts a thriving network of commercial, industrial, residential, and institutional land uses, are consistently geared towards the bigger picture; the company’s strength is not just in building one or two isolated structures, but building whole communities, and cities within the context of larger, global cities.

Late last year, Greenfield launched another ground-breaking project slated to be a key element in the development of one of the most promising regions of the country. The Greenfield Regional Hub, a 25-hectare property strategically located just off the South Luzon Expressway in Barangay Mapagong, Calamba City, Laguna, is designed as a complete city with low to medium density residential properties, offices, retail establishments, hotels, resorts, and convention facilities. More significantly, the Greenfield Regional Hub will be the location of the Regional Center for the CALABARZON administrative region, the central hub of all activities for Region 4A which consists of the cities and municipalities of Cavite, Laguna, Batangas, Rizal, and Quezon.

The launch ceremony was graced by national and local officials and top company executives, including President Gloria Macapagal Arroyo, Joaquin Chipeco, Jr., Calamba City Mayor, Severino Santos, NEDA Director and RDC Vice Chairman, Teresita Lazaro, Laguna Governor, Lito Atienza, DENR Secretary, Justin Marc Chipeco, Laguna 2nd District Representative, Dominador Mondragon, Director of the Office of the Presidential Assistant for New Government Centers, Jeffrey Joseph Campos, Greenfield President and Chairman of the Board, Duane Alexander Santos, Greenfield Executive Vice President and General Manager, and other governors and congressmen from the region. In addition to the unveiling of the site masterplan scale model, the launch was marked by a simple capsule-laying ceremony led by the President.

The 2-hectare portion of the development slated for the Regional Center will house an integrated series of government offices in a low density campus setting, with clustered buildings, open courtyards, and complete amenities. The integrated government center is envisioned to decentralize government functions and bring them directly to the responsible regions, thus decongesting the national capital region and empowering the regional constituents. Already at the forefront of regional development with its pioneering work in Santa Rosa, Greenfield is moving on to the next step, strengthening the partnership between the government and private sector as both further the region’s bid to become Asia’s premiere industrial hub.

In keeping with its masterplanned vision, the Greenfield Regional Hub will support this major civic and institutional complex with a full complement of commercial office buildings and regional business centers, retail developments, and residential projects, designed with Greenfield’s trademark environmentally sound and technologically advanced practices.

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